With our main company On The Web IT Specialists LTD TLC- On the Web have a perfect combination of skill and knowledge when it comes to the E-commerce online world: Contact us for more info:
Whatever you sell on line – a good E-commerce Platform thats easy to manage, and gets a good customer ratings is a must for any online retailer.
Here at TLC Web Design we offer full E-commerce solutions, we work mainly with the Top 3.
As an E-commerce platform Shopify is fast becoming the choice of many, it has a great user interface and admin panel set up: Its fully stacked with add on Apps, and has many different types of Apps that you can download and install on to your chosen store.
Quite frankly, Volusion is a simple platform compared to Shopify, however this is a popular E-commerce Platform to many customers and on line retailers due to its simplicity of function:
This Big-Commerce E-Commerce Platform is very similar the the above platforms of Volusion and Shopify, but there is more of a similarity to the Volusion set up, its not as advanced as Shopify:
The importance of SEO ( Search Engine Optimisation ) for E-commerce platforms..
According to IPSOS research 2012, 43% of every online purchase begins with an online search:
Its super important to make certain your products can be found easily on search engines, like GOOGLE: this will mean the difference between an E-commerce business that fails or succeeds: A big part of effective SEO is to totally ensure that the pages of your website appear as relevant as possible to a search engine for the search terms, IE keywords that your prospective customers are using:
Large amounts of online business owners maybe totally unaware that their E-commerce platform may well not be equipped with the features that are needed to make an on-line shop search -engine friendly –
Many E-commerce packages offer only the very upmost basic SEO packs and features or change extra fees for the service:
Here at TLC we understand what it takes to optimise each of your on line products, and placing them highly for Google to index!
Just a few factors for consideration when selling on line:
Your online stores page URL
A page URL is the general location of the page as shown in the address bar of a browser. A good correlation for page URLs that will include a key search term:
A few E-commerce platforms will automatically generate URLS, using the same names as the products and product categories in your shop.
For good SEO purposes it would defiantly be preferable to have independent control of the URL.
So for Example
You have just listed a table and chairs set, under the name of “Oakland” it would be important for the page URL to include a description of the table and chairs set close to how your prospective customers might be searching for them on line:
EG “http://www.YourShop.com/Table and chairs “oakland”
What about your “Meta Descriptions”
The Meta Description is the text that will appear with your product listing on the results page of google: and while the general description does not directly impact your position in the search results, it can have a considerable impact on search visitors who may click on your listing:
Many E-commerce platforms will automatically use the description shown on the page to create a default of a Mata description, without then giving you the option to independently control the text that appears with your listing:
The information that would be most suitable for a visitor comparing your site with google will be quite different from the text you really want to display on the page once they have arrived on you shop website.
So for Example
Effective Meta Description : should show the user that you are relevant to their search, convince them that your offer will differ from others and include a really good call to action, BUY NOW, Free Shipping!